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TikTok Faces Potential U.S. Ban, Threatening Creator and Small Business Incomes

The Supreme Court will hear ByteDance's appeal on January 10 as creators and businesses brace for significant financial impacts.

  • A U.S. law signed by President Joe Biden requires TikTok's Chinese parent company, ByteDance, to sell the app to an American company or face a nationwide ban starting January 19, 2025.
  • The Supreme Court is set to review TikTok's appeal on January 10, a decision that could determine the app's future in the United States.
  • TikTok creators and small businesses warn of severe financial consequences, with projected losses of $1.3 billion in earnings within the first month of a ban.
  • Many creators are attempting to migrate their followings to other platforms like Instagram and YouTube, though some worry about losing the unique audience and culture specific to TikTok.
  • Emerging apps like Neptune and Clapper are being discussed as potential alternatives, but creators express skepticism about their ability to replicate TikTok's reach and features.
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