TikTok Faces Potential U.S. Ban as Deadline for ByteDance Divestment Approaches

Creators and investors grapple with uncertainty while ByteDance resists sale negotiations ahead of January 19 deadline.

• TikTok could be removed from U.S. app stores by January 19, 2025, unless ByteDance, its Chinese parent company, divests ownership.
• Creators reliant on TikTok for income are preparing contingency plans, shifting focus to platforms like Instagram, YouTube, and Snapchat.
• The potential ban is expected to disproportionately impact small businesses and newer creators while larger brands and established influencers may adapt more easily.
• Billionaire Frank McCourt has submitted a $20 billion bid to acquire TikTok without its algorithm, but ByteDance has shown no interest in negotiating a sale.
• TikTok plans to appeal the ban to the Supreme Court, arguing it violates First Amendment rights, while critics cite national security concerns over Chinese government influence.

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