TikTok Expands Ticketmaster Partnership to Over 20 Markets

Certified artists can now promote events and sell tickets directly through the TikTok app in multiple countries, marking a significant step in TikTok's bid to become a major music-discovery platform.

TikTok and Ticketmaster have expanded their ticketing partnership to over 20 markets, allowing users to purchase event tickets directly from the TikTok app.
The feature, initially launched in the US in 2022, is now available in the UK, Ireland, Australia, Germany, France, Canada, Mexico, Austria, Belgium, Czech Republic, Denmark, Finland, Italy, Netherlands, New Zealand, Norway, Poland, Switzerland, Spain, and Sweden.
Certified artists on TikTok can promote their events by adding a Ticketmaster link to their videos, which takes users to the Ticketmaster artist page for ticket purchase.
Since its beta launch, the feature has supported successful ticketing campaigns for both emerging and established artists, with over 2.5 billion views of videos utilizing the in-app ticketing feature.
The expansion of the partnership is part of TikTok's efforts to establish itself as a music-discovery platform and compete with music streaming services like Spotify and Apple Music.