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TikTok Emerges as Fastest-Growing Social Media Platform in U.S.

Despite Rapid Growth, YouTube and Facebook Remain Most Widely Used Across All Age Groups

FILE – The TikTok app logo is seen, Sept. 28, 2020, in Tokyo. On Wednesday, Nov. 29, 2023, an Indiana county judge dismissed a lawsuit filed by the state accusing TikTok of deceiving its users about the level of inappropriate content for children on its platform and the security of its consumers’ personal information. (AP Photo/Kiichiro Sato, File)
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Overview

  • TikTok is the fastest-growing social media platform in the U.S., with its user base increasing by 12 percentage points since 2021.
  • YouTube remains the most popular social media platform, with 83% of U.S. adults reporting usage.
  • TikTok is most popular among young adults, women, and Hispanic adults, with 62% of 18-29 year olds, 40% of women, and 49% of Hispanic adults reporting usage.
  • Despite TikTok's growth, YouTube and Facebook are the only platforms used by a majority of all age groups.
  • Social media platforms, including TikTok, have come under scrutiny for issues concerning misinformation, data privacy, and potential harm to children.