TikTok Emerges as Fastest-Growing Social Media Platform in U.S.

Despite Rapid Growth, YouTube and Facebook Remain Most Widely Used Across All Age Groups

TikTok is the fastest-growing social media platform in the U.S., with its user base increasing by 12 percentage points since 2021.
YouTube remains the most popular social media platform, with 83% of U.S. adults reporting usage.
TikTok is most popular among young adults, women, and Hispanic adults, with 62% of 18-29 year olds, 40% of women, and 49% of Hispanic adults reporting usage.
Despite TikTok's growth, YouTube and Facebook are the only platforms used by a majority of all age groups.
Social media platforms, including TikTok, have come under scrutiny for issues concerning misinformation, data privacy, and potential harm to children.