TikTok Discontinues Copycat BeReal Feature
- TikTok ended TikTok Now, its BeReal clone feature, due to declining interest.
- TikTok Now invited users to post spontaneous photos and videos, similar to BeReal.
- BeReal has also seen a major drop in daily active users, decreasing 61% since October.
- TikTok Now launched in September 2020 but failed to gain much traction.
- TikTok is now focusing on new parental controls and teen safety features for its main app.