Overview
- TikTok is reportedly developing AI-powered virtual influencers to create content for advertisers, potentially affecting the earnings of human creators.
- The new AI avatars are designed to read scripts and promote products directly from advertisers, offering more control over ad content.
- Concerns arise among existing creators as AI influencers could compete for the same advertising funds, especially after the shutdown of TikTok's creator fund.
- Previous tests of similar AI avatars by TikTok showed lower e-commerce sales compared to human influencers, though the company believes they can complement human creators.
- The development of AI avatars is still in the early stages, with ongoing discussions with advertisers to gauge interest.