TikTok Cuts 60 Jobs Amid Industry-Wide Layoffs

The social media giant's layoffs, primarily in sales and advertising, come as tech companies grapple with cost-cutting measures and slowing growth.

TikTok has laid off approximately 60 employees, primarily from its sales and advertising division, across its offices in the US and abroad.
The layoffs are part of a wider trend in the tech industry, with companies like Amazon, Google, and Discord also making significant cuts.
TikTok's user growth has been decelerating, dropping from an average of 12% year-over-year per quarter in 2022 to 3% in 2023.
The layoffs come as TikTok is trying to integrate TikTok Shop, a feature that has received complaints from users who feel their For You Page is overrun with promotional content.
TikTok, despite the layoffs and controversies, remains the number one app on the iOS App Store’s entertainment charts, and number five among all free apps.