Overview

• The designation follows the viral pairing of Glynne’s chorus with Jet2’s advert voiceover by Zoë Lister that creators used to frame holiday mishaps.
• Engagement tallies vary across outlets, with reports citing about 4.5 million posts or more than 9 million uses and total views ranging from roughly 50 billion to 80 billion.
• Jet2 leaned into the moment with challenges, voucher giveaways and discount codes, while the trend spread to the U.S. and drove a July surge in searches for “what is a Jet2 holiday,” per Google Trends cited by Forbes.
• TikTok also recognized co-writer Janee “Jin Jin” Bennett as songwriter of the year on the back of the track’s resurgence.
• Jess Glynne welcomed the accolade, saying she was “buzzing” to see the song take on a new life on the platform.