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TikTok Creator Sues Roblox Over Unauthorized Use of Viral 'Apple' Dance

Kelley Heyer accuses Roblox of profiting from her choreography without a licensing agreement, as both parties signal openness to settlement.

Overview

  • Kelley Heyer filed a lawsuit on April 11, 2025, in California federal court, alleging Roblox used her copyrighted 'Apple' dance without permission.
  • The lawsuit claims Roblox generated $123,000 from selling the dance as an emote in its Dress To Impress update before removing it in November 2024.
  • Heyer had been in licensing negotiations with Roblox but alleges the platform released the emote before finalizing an agreement.
  • In contrast, Heyer successfully licensed the dance to Fortnite in December 2024 under a formal contract, praising Epic Games' collaboration process.
  • Roblox maintains confidence in its legal position, emphasizing its commitment to intellectual property rights, while also facing an ongoing SEC investigation.

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