Particle.news

Download on the App Store

TikTok Creator Sues Roblox Over Alleged Unauthorized Use of Viral 'Apple' Dance

Kelley Heyer claims Roblox profited $123,000 from selling her choreography as an emote without finalizing a licensing agreement.

ELMONT, NEW YORK - SEPTEMBER 11: Kelley Heyer attends the 2024 MTV Video Music Awards at UBS Arena on September 11, 2024 in Elmont, New York. (Photo by Roy Rochlin/Getty Images for MTV)
NEW YORK, NEW YORK - OCTOBER 10: Kelley Heyer attends the 2024 Hudson River Park Friends Gala at Pier Sixty at Chelsea Piers on October 10, 2024 in New York City. (Photo by Santiago Felipe/Getty Images)
Image
Image

Overview

  • Kelley Heyer filed a lawsuit on April 11, 2025, in California, alleging Roblox used her 'Apple' dance in its Dress To Impress game without proper authorization.
  • The lawsuit claims Roblox earned $123,000 from selling the dance emote between August and November 2024 before removing it.
  • Heyer had copyrighted the viral dance in August 2024 and later licensed it to Fortnite under a formal agreement, which she praised as a positive collaboration.
  • Roblox stated it takes intellectual property rights seriously and expressed confidence in its legal position, committing to address the matter in court.
  • Heyer’s legal team remains open to a settlement, emphasizing the importance of fair compensation for independent creators.