Overview
- Carmie Sellitto, a 26-year-old London influencer with about 1.3 million TikTok followers, bought Daylesford Farm’s £275 Farmshop Christmas Advent Calendar to test its value.
- He opened all 25 drawers on video, revealing items from ornaments and biscuits to a tin of caviar on day 10 and a bottle of Negroni on day 25.
- Sellitto concluded the calendar was “not worth anywhere near” £275, though he noted many of the products appeared to be high quality.
- Viewers questioned the price-to-content balance, with one comment stating, “There wasn’t one thing over £10 in there.”
- Daylesford markets the calendar as a luxury, artist-reimagined product by Hugo Guinness, and the company has been contacted for comment.