Overview

• CIU estimates a 45,240 million-peso footprint for 2024, divided into 14% direct (6,347 million), 68% indirect (30,825 million) and 18% induced (8,068 million) effects.
• The study attributes 58,614 jobs to TikTok’s presence in Mexico, including 41,323 direct and indirect roles plus 17,291 induced positions.
• Most of the impact comes from MiPyMEs using the platform to drive sales, with roughly one in five internet-connected small businesses reporting use of TikTok.
• Professional services see the largest gains at 7,274 million pesos, followed by food and beverage, health and beauty, and tourism and transport.
• The analysis is presented as the first of its kind for Latin America and was commissioned by TikTok, a provenance that is relevant for interpreting its methodology and findings.