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TikTok Blocks #SkinnyTok Searches Over Disordered Eating Content

EU regulators’ concerns prompted redirecting #SkinnyTok searches to eating disorder support services

TikTok has banned the hashtag SkinnyTok after noting it was being used to promote extreme weight loss and disordered eating content.
The #SkinnyTok ban is a victory — but a shallow one
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Overview

  • On June 1, TikTok stopped showing results for #SkinnyTok and now sends users to expert resources on eating disorders
  • France’s digital affairs minister and the European Commission pressed the platform over videos promoting extreme thinness
  • TikTok says the ban stems from regular safety reviews aimed at addressing evolving risks linked to unhealthy weight loss material
  • Experts warn that tech-savvy users may simply adopt new hashtags or misspellings to find similar harmful content
  • Since 2020, TikTok has placed limits on eating disorder–related posts and partnered with groups like the National Eating Disorder Association