Overview

• Trump's TikTok debut quickly amassed millions of followers and views.
• Biden's campaign also joined TikTok, acknowledging its importance in reaching voters.
• TikTok's user base shows a significant generational divide, with younger voters being key targets.
• Both campaigns aim to connect with young, independent, and often disengaged voters.
• Experts debate the overall impact of TikTok on the election outcome.