TikTok Becomes Pivotal Battleground in 2024 Presidential Race

Both Biden and Trump leverage the platform to engage younger voters despite previous calls for a ban.

Trump's TikTok debut quickly amassed millions of followers and views.
Biden's campaign also joined TikTok, acknowledging its importance in reaching voters.
TikTok's user base shows a significant generational divide, with younger voters being key targets.
Both campaigns aim to connect with young, independent, and often disengaged voters.
Experts debate the overall impact of TikTok on the election outcome.