Overview
- FIFA’s agreement with TikTok runs through 2026, allowing rights‑holders to post highlights and selected live moments on the platform with monetization tools and anti‑piracy measures in place.
- A global creators program will grant selected TikTok creators access to team trainings, press conferences and behind‑the‑scenes content.
- FIFA logged more than 500 million ticket requests in a 33‑day window from fans in all 211 member associations, with top‑demand matches including Colombia–Portugal, Mexico–South Korea, the final, the opener Mexico–South Africa and a July 2 tie in Toronto.
- FIFA will email outcomes beginning February 5, allocating tickets by random selection where demand exceeds supply, with official resale and hospitality channels also available.
- Media analyses estimate roughly a 0.35% chance of selection in this phase given about 1.75 million tickets available, while the original trophy visits Buenos Aires on February 19–20 as part of the Coca‑Cola tour.