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TikTok and Instagram Remove Posts Promoting Counterfeit Retatrutide as Warnings Intensify

Health authorities warn the unapproved drug remains for clinical trials only.

Overview

  • TikTok and Meta removed posts and blocked related hashtags after investigations flagged videos with mixing guides, testimonials and sales pitches.
  • Eli Lilly says any sales for human use are illegal, while the UK’s MHRA warns products claiming to contain retatrutide are likely unlawful and dangerous.
  • The investigational triple-agonist remains in phase 3 trials with availability projected no sooner than late 2026 in the U.S., potentially 2027.
  • A persistent gray market sells research-lab powders labeled “retatrutide” that users reconstitute and inject, with influencers and some resellers promoting the products.
  • Regulators cite seizures, arrests and border interceptions tied to counterfeit GLP-1s and warn of inconsistent dosing, contamination and serious adverse effects.