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TikTok adds AI keyword filters and expands global topic controls

An in-app education guide will walk users through setting up personalized feed controls

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Overview

  • Manage Topics, launched in the U.S. in August 2024, is now available globally and offers sliders for users to influence how frequently top categories like sports or humor appear in their For You feeds.
  • Smart Keyword Filters, introduced June 3, employ AI to automatically block user-specified words along with related terms such as synonyms and alternate spellings.
  • TikTok plans to double the maximum number of filter keywords from 100 to 200 and will introduce a feature for users to select or deselect specific related terms.
  • The company has released an in-app education guide designed to help users understand and configure their personalized recommendation settings.
  • All adjustments apply only to the For You feed and may require time to take full effect across users’ recommendation algorithms.