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TikTok Accused of Steering NYC Mayoral Content Toward Mamdani as Company Denies Study

TikTok rejects a preliminary Spring AI analysis alleging non-organic boosts for pro-Mamdani and anti-Cuomo videos.

Overview

  • Spring AI CTO Yehonatan Dodeles published a Medium report claiming a reverse-engineering analysis found TikTok’s recommender amplifies pro–Zohran Mamdani content and suppresses support for Andrew Cuomo.
  • The study describes an 'Excessive Publicity' model that flags content receiving more exposure than expected, using data from real and synthetic users to estimate non-organic boosts.
  • Researchers report 17% of all videos showed elevated exposure, political content rose to 55%, and Mamdani and Cuomo keywords had the highest excessive-publicity rates at 74% and 79% respectively.
  • After normalizing within politics, the analysis says pro-Mamdani and anti-Cuomo videos exceeded the already-elevated baseline, while pro-Cuomo content fell below it; the model reportedly identified known ads with 76.4% accuracy.
  • TikTok issued an unequivocal denial calling the work a bogus study, the findings remain unverified by independent researchers, and the claims surface weeks before New York City’s election.