Tiger Woods Unveils Sun Day Red Brand with TaylorMade

The golf legend's new venture comes after ending a 27-year partnership with Nike, aiming to create a legacy beyond the green.

Tiger Woods launches Sun Day Red, a new apparel and footwear brand, in partnership with TaylorMade, marking the end of his 27-year relationship with Nike.
The brand, which incorporates Woods' iconic Sunday red attire and features a tiger logo with 15 stripes for his 15 major championships, will debut its men's line in the U.S. and Canada on May 1.
Sun Day Red is a standalone brand with its own designers, staff, and headquarters, aiming to eventually expand into women's and kids' lines.
The launch event in Los Angeles attracted significant attention, highlighting the enduring fascination with Woods and his impact on the sport and culture.
Woods expressed that the launch represents a transitional moment in his life and a step towards building a legacy beyond his golfing career.