Tiger Woods' Sun Day Red Accused of Trademark Infringement by Tigeraire

The golf legend's apparel brand faces legal action over alleged logo similarities with a Louisiana-based cooling products company.

Tigeraire claims Sun Day Red's logo closely resembles their own, leading to a trademark dispute filed with the U.S. Patent and Trademark Office.
Tigeraire's logo has been in use since 2020 and was officially registered in 2022, covering a range of cooling and ventilation products.
TaylorMade, which supports Sun Day Red, asserts confidence in their trademarks despite the opposition.
Trademark attorney Josh Gerben suggests the dispute is likely to be resolved through negotiation rather than going to trial.
Woods and Sun Day Red have until November 4 to respond to the opposition notice, with potential outcomes including a logo change.