Tiger Woods Launches Sun Day Red, Ends 27-Year Nike Partnership

The golf icon debuts his new brand at the Genesis Invitational, showcasing a significant shift in his career and business ventures.

Tiger Woods debuts his new Sun Day Red clothing line at the Genesis Invitational, marking a significant transition from his 27-year partnership with Nike.
The Sun Day Red brand, created in partnership with TaylorMade, features a logo with 15 stripes representing Woods' major wins and aims to blend performance wear with premium fashion.
Woods' new venture grants him an ownership stake, a notable difference from his previous deal with Nike, where he had no equity.
The official launch of Sun Day Red is set for May 1, with products including golf apparel and lifestyle items.
Despite his move to Sun Day Red, Woods' popularity remains strong, with crowds gathering to see him play at the Genesis Invitational.