Overview

• Tiger Woods and Nike have ended their 27-year commercial partnership, marking the end of an era in the business of sport.
• Woods, who was already a major name in sport when he joined Nike, delivered a return on investment that far exceeded the initial terms of $40m over five years.
• The most recent 10-year agreement between Woods and Nike was reportedly worth about $200m.
• The partnership remained strong through a series of off-course scandals, even as other sponsors cut ties with Woods.
• The split is believed to be a financial decision, with speculation that Nike could be scaling back from golf.