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Tiffany Reopens New York Flagship After $200 Million Renovation

  • The Tiffany store on Fifth Avenue in New York City reopened April 28 after closing for four years to undergo a $200 million renovation.
  • The renovated store spans 10 floors and includes new art installations, a restaurant, and an Audrey Hepburn experience.
  • The renovation is the largest investment in a luxury store and is critical for Tiffany's brand and financial success.
  • The flagship store generates 10 percent of Tiffany's global sales and will serve as a template for future Tiffany locations.
  • The renovated store aims to attract younger, more diverse customers while maintaining Tiffany's upscale image under owner LVMH.
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