Overview
- Tiffany opened a 15,000-square-foot flagship at South Coast Plaza that the company calls its largest West Coast boutique and designed by architect Peter Marino.
- The store includes the first Blue Box Café outside New York, run by chef Daniel Boulud, which anchors the rear of the boutique and serves a seasonal French-influenced menu.
- A star-studded black-tie unveiling showcased product debuts and a live performance by Ashe, with celebrity guests including Zoey Deutch and Laura Harrier wearing signature Tiffany pieces.
- The interior pairs contemporary artworks with high jewelry displays and highlights regional provenance, including a rare Mesa Grande morganite and California-inspired visual motifs.
- Tiffany is using the location to deepen its experiential strategy by blending dining, art and curated merchandising to drive foot traffic and extend the brand’s hospitality footprint on the West Coast.