TIFF Announces Major Investment for New Content Market in 2026
The Toronto International Film Festival secures $23 million CAD to establish an official market, enhancing its role in the global film industry.
- The new market will serve as a hub for buying, selling, and pitching screen-based projects and intellectual property.
- TIFF aims to double industry attendance from 5,000 to over 12,000 delegates.
- The Canadian federal government's investment is the largest since the TIFF Lightbox campaign.
- The initiative seeks to elevate Canadian and international talent while driving global distribution and sales.
- TIFF plans to integrate advanced technology for continuous industry networking and collaboration.