Overview

• Overall hiring in September rose 17% year on year and 4% month on month, according to the Foundit Insights Tracker.
• Tier II and III locations posted a 21% annual increase, led by cities such as Jaipur, Lucknow, Coimbatore, Indore, Bhubaneswar, Kochi, Surat, Nagpur, and Chandigarh, supported by warehousing, retail expansion, customer support centers, and festive tourism.
• Metro hiring advanced 14% year on year with strongest demand in IT, BFSI, and media and entertainment for tech, finance, and marketing roles.
• Consumer-facing categories recorded the sharpest gains, with e-commerce up 21%, hospitality up 24%, and gig roles up 28%.
• Employers leaned into junior talent as entry-level roles reached 45% of demand in 2025, while sales and marketing rose 5%, customer support and operations 4%, creative and media 4%, and technology and product 3% year on year.