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Tier II and III Cities Drive India’s New Retail Leasing Surge

Retailers are following experience-focused consumers in smaller cities as shopping shifts from unorganised outlets to modern, mixed-use spaces.

Overview

  • Cushman & Wakefield’s Q3 2025 Retail Market Beat reports a sharp rise in leasing activity across Tier II and Tier III locations this year.
  • Fashion, food and beverage, and entertainment are leading new leases, reflecting demand for experience-led formats.
  • The ColliersCII study projects India’s real estate market could reach $10 trillion by 2047, with non-metro markets expected to capture a major share of future retail development.
  • Industry executives point to Raipur, Visakhapatnam, Bhubaneswar, Ludhiana, Indore, Jaipur, and Lucknow as emerging retail hubs.
  • Developers, brands, and investors are redirecting expansion plans to these growth corridors as incomes rise, connectivity improves, and brand reach deepens.