Overview

• The Finn spoof replicates the framing and tagline of Ralf Schumacher’s WirkaufendeinAuto.de campaign to set up its parody.
• It nods to Cora’s late-July ad by twisting her signature line into “Sparabos sind mir bumsegal.”
• Phrases such as “Zeit sich von Altem zu trennen” and “Zeit für den richtigen Partner” wryly reference Ralf and Cora’s tumultuous divorce and Ralf’s new relationship.
• The spot ends with an incoming call labeled “Schatzi” displaying Ralf’s photo, underlining the ad’s playful personal undertone.
• Social media users have praised the spot for its self-irony and dubbed the ongoing parodies a “Cinematic Universe” of celebrity ads.