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Thunderbolts* Shortfall Forces Marvel to Reassess Film Strategy

The New Avengers concludes its theatrical run tens of millions of dollars below its break-even mark despite positive reviews.

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Superman (played by Henry Cavill), stands heroically in the streets of Smallville Kansas in Man of Steel.
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Overview

  • Thunderbolts* was made for $180 million with nearly $100 million in marketing and earned about $378 million globally, leaving it roughly $47 million shy of breaking even.
  • Its $187 million domestic take and month-long box office presence rank it among the lowest-grossing MCU films.
  • Only six of 13 MCU releases since 2020 have surpassed $500 million worldwide, prompting analysts to say the era of guaranteed billion-dollar blockbusters is ending.
  • Despite an 88% critic score and 93% audience rating on Rotten Tomatoes, strong word of mouth did not sustain ticket sales.
  • Marvel plans to concentrate on fewer films anchored by marquee characters while exploring tighter budgets for less prominent projects to protect future returns.