Particle.news

Download on the App Store

Thunderbolts* Falls $54M Short of Break-Even, Fuels Marvel’s Pivot to Blockbuster Franchises

The May release concluded six weeks after opening with $371 million globally, highlighting audience reluctance toward non-marquee character films

Image
Image
Superman (played by Henry Cavill), stands heroically in the streets of Smallville Kansas in Man of Steel.
Image

Overview

  • Produced for $180 million with about $100 million in marketing, Thunderbolts* grossed $371 million worldwide against a $425 million break-even target
  • Critics and audiences embraced the film (88% and 93% Rotten Tomatoes scores), but its run ended in just over a month amid steep box office declines
  • Only six of the MCU’s 13 releases since 2020 have surpassed $500 million globally, underscoring waning returns on lesser-known characters
  • Fandango analytics director Shawn Robbins warns that Marvel can no longer count on each entry reaching blockbuster benchmarks
  • Marvel is trimming its release slate and investing in marquee titles, including The Fantastic Four: First Steps in July and Avengers: Doomsday in 2026