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Thug Life Fails to Reach ₹50 Crore in Week One as Netflix Premiere Is Pulled Forward

Collections slid to ₹1.25 crore on the seventh day, prompting negotiations to bring the Netflix debut forward.

Kamal Haasan starrer Thug Life released on June 5 | Image: X
'Thug Life' box office collection day 5: Kamal Haasan's film crawls past ₹40 crore in India. Is the gangster drama headed towards disaster verdict?
Thug Life Box Office Collection Day 7: Kamal Haasan's Gangster Drama Witnesses Minimal Growth, Collects Rs 1.25 Crore
Kamal Haasan starrer Thug Life released on June 5 | Image: X

Overview

  • The film grossed around ₹46 crore in its first week in India, with daily receipts falling sharply to ₹1.25 crore by day seven.
  • Worldwide box office stands at approximately ₹89 crore, recovering less than half of its ₹200 crore production cost.
  • Kamal Haasan’s remark suggesting Kannada originated from Tamil led to a ban in Karnataka, further denting regional ticket sales.
  • Netflix paid about ₹150 crore for digital rights and is in talks to shorten the theatrical window from eight weeks to as few as four.
  • Mixed to negative reviews and low audience ratings have been cited as key factors in the drama’s rapid box office decline.