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Thrifter Turns $9 Manolo Blahnik Find Into $200 Sale After Viral TikTok

The 25-year-old says Mercari confirmed the heels as genuine, underscoring how viral posts can rapidly convert thrift discoveries into profit.

Overview

  • Bella Day found the tagged Manolo Blahnik heels on October 28 at a Savers store in Massachusetts and bought them for $9.
  • She photographed the shoes, consulted a professional reseller friend who believed they were authentic, and then posted her find to TikTok.
  • The video drew more than 1.2–1.4 million views and roughly 150,000 likes, driving a surge of interest in the shoes.
  • Day says the Mercari app authenticated the pair as real and in excellent condition before she sold them via Facebook for $200 to a buyer in New York.
  • Comparable Manolo Blahnik styles typically retail for upward of about $565, and Day said she priced below that because charging around $500 felt unfair given her $9 purchase.