Overview
- Focus Market reports year-over-year gift price increases reaching 33% and projects an average outlay of ARS 59,500 per gift, up 25% from 2025.
- Demand concentrates in toys, clothing and educational books, with 38% planning to buy toys, 20% clothing and 14% books.
- Toy prices trailed overall inflation as retailers absorbed costs and leaned on promotions; a memory game rose from ARS 28,491 to ARS 37,990.
- Top-requested toy prices range from ARS 9,000 for a magic kit to ARS 499,950 for a large robot, with midrange items like interactive pets and foldable scooters.
- Shoppers favor open-air commercial streets (30%), e-commerce (28%, led by marketplaces) and shopping centers (22%), supported by discounts up to 50% in toy stores, interest-free installments and omnichannel fulfillment.