Overview

• Threads’ Insights now break down engagement by likes, replies, quotes and reposts.
• The Followers section reports growth trends with geographic breakdowns of top cities and countries plus demographic insights on users’ age ranges and gender.
• New trend charts track post performance over seven-to-90-day periods to help creators identify content lifecycles.
• Analytics reveal where posts are discovered across Instagram, Facebook and Threads to highlight cross-platform reach.
• The feature rollout coincides with Threads’ second anniversary as the app hits 115.1 million daily active users, narrowing the gap with X’s 132 million.