Overview

• Threads added roughly 50 million monthly active users since April, lifting its two-year total past 400 million.
• Mobile engagement surged in June with 115.1 million daily active users, closing in on X’s 132 million.
• Web usage remains a weak point as Threads attracted just 6.9 million daily visits compared to X’s 145.8 million.
• Meta rolled out features over the past year including independent direct messaging, fediverse integration, custom feeds and AI-powered tools.
• Meta’s shares climbed to a 52-week high of about $784 after the company announced the user milestone.