Overview

• Threads reached over 400 million monthly active users on August 12, adding roughly 50 million since April’s 350 million milestone.
• Similarweb data shows Threads logged 115.1 million daily mobile users in June versus X’s 132 million, while web visits lag at just 6.9 million compared with X’s 145.8 million.
• Meta has accelerated feature rollouts—including direct messaging, a developer API, custom AI-powered feeds and fediverse integration—to boost engagement.
• User and advertiser uncertainty at X along with interest in alternatives like Bluesky and Mastodon have helped channel new audiences to Threads.
• Executive Connor Hayes will take over day-to-day leadership of Threads next month, reporting to Instagram head Adam Mosseri.