Threads to Launch API in June, Begins Beta Testing

Meta's social platform Threads is set to enhance third-party integration, with beta testing underway and a full release expected by June.

Threads plans to release its API by the end of June, aiming to enhance third-party app integration and direct publishing capabilities.
Meta has initiated beta testing of the Threads API with select partners, including Hootsuite and Sprinklr, with a broader rollout expected by June.
The API will enable features such as user authentication, content publishing, and fetching, with plans to expand capabilities for moderation and insights.
Instagram head Adam Mosseri has expressed concerns about the API leading to an increase in publisher content over user-created posts, reflecting a cautious approach to its development.
Threads' move towards API accessibility marks a strategic effort to attract more publishers and power users, potentially increasing its competition with platforms like X and Mastodon.