Overview

• Threads has rolled out one-on-one direct messaging for Android, iOS and web users aged 18 and over who follow each other or have mutual Instagram connections.
• A new highlighter feature now emphasizes trending topics in users’ feeds to bring attention to unique perspectives and stimulate public discussion.
• Threads’ direct messages are secured by Meta’s privacy standards and safety infrastructure but do not support end-to-end encryption.
• Meta plans to introduce group messaging, customizable message controls and inbox filters in upcoming updates to expand the platform’s communication tools.
• With 350 million monthly active users and a distinct interest-based network that overlaps less than half with Instagram for many users, Threads is positioning itself as an independent text-first social app.