Overview
- Meta said ads now run globally in the Threads feed, with video placements and taller 4:5 image and video formats expanding the inventory.
- A new reply approvals tool lets original posters review comments before they appear publicly, with approve or ignore options and a per‑post toggle.
- Threads added Activity tab filters for Mentions and People you follow to help surface replies that matter most.
- Mark Zuckerberg reported the usage gains during Meta’s Q3 call and credited the roughly 10% increase in time spent to improved recommendations.
- Instagram head Adam Mosseri said Threads is testing controls to tune recommendations by topic, following recent additions like ghost posts, 10,000‑character posts, group chats, and a global communities test.