Overview
- Mark Zuckerberg announced the 150 million daily active user milestone during Meta’s third‑quarter earnings call, following August’s report of 400 million monthly users.
- Time spent on Threads has risen about 10%, which Meta attributes to improvements in its AI recommendation systems.
- CFO Susan Li said ads are now running globally in the Threads feed after earlier limited tests in roughly 30 countries.
- Meta is broadening ad options with new video ads and taller 4:5 single‑image and video placements to optimize performance.
- Threads continues to add controls and features, launching reply approvals and new activity filters, rolling out disappearing “ghost posts,” and exploring algorithm tuning tools.