Overview
- Similarweb estimates show Threads at 141.5 million daily active users on iOS and Android as of January 7, compared with 125 million for X.
- X continues to dominate on the web, with around 145.4 million daily visits versus roughly 8.5 million for Threads as of January 13.
- Reporters attribute Threads’ momentum to promotion across Instagram and Facebook and a steady rollout of features including communities, DMs, longer posts, disappearing content, and tests of games.
- Regulators opened investigations after users leveraged X’s Grok AI to generate non‑consensual sexualized images, with California’s attorney general joining probes already underway in the UK, EU, India, and Brazil; X subsequently limited some Grok image tools for certain users.
- Rival Bluesky saw a short‑term lift in interest, with Appfigures tracking about a 50% increase in iOS installs in the week starting January 7.