Overview
- Threads reached an estimated 141.5 million daily active users on iOS and Android as of January 7, 2026, versus 125 million for X, according to Similarweb.
- X remains far larger on the web, drawing about 145.4 million daily visits on January 13 compared with roughly 8.5 million for Threads’ sites.
- Analysts tie Threads’ mobile gains to Meta’s cross‑promotion through Instagram and Facebook, a creator focus, and rapid additions such as communities, DMs, long‑form posts, disappearing content, and tests of games.
- Regional patterns differ, with X still leading on mobile in the U.S., though Similarweb reports the gap has narrowed sharply over the past year.
- Regulatory and legal scrutiny of X’s Grok deepfake incidents continues, including a probe by California’s attorney general and other jurisdictions, and a reported lawsuit, while Appfigures data show Bluesky downloads surged nearly 50% on iOS in the week starting January 7.