Threads Overhauls Algorithm to Prioritize Followed Accounts

Meta's Threads is shifting its focus to follower-based feeds, echoing features popularized by Bluesky as competition between platforms intensifies.

Threads will now prioritize showing posts from accounts users follow, reducing content recommendations from non-followed accounts.
The algorithm update aims to attract users seeking a more personalized feed, similar to the experience on Bluesky and traditional Twitter.
Content creators on Threads are expected to see reduced reach to non-followers but increased visibility among their existing audience.
The update follows Bluesky's rapid growth, which recently surpassed 20 million users after a surge in signups post-U.S. election.
Threads also globally launched a custom feeds feature, allowing users to curate topic-specific feeds for greater personalization.