Overview

• Threads recorded 115.1 million mobile daily active users in June 2025, narrowing the lead held by X’s 132 million.
• The platform’s mobile daily users climbed 127.8% year-over-year, contrasting with X’s 15.2% drop over the same period.
• On desktop, X attracted about 145.8 million daily visits in June while Threads managed just 6.9 million.
• Bluesky grew its daily active users by 372.5% year-over-year to roughly 4.1 million, maintaining a small market share despite strong growth.
• Meta leveraged Instagram’s seamless sign-up process and built-in community to fuel Threads’ surge following user migration from X after its acquisition by Elon Musk.