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Threads Narrows Mobile Daily User Gap With X

Built on Instagram’s ecosystem, the platform saw rapid mobile adoption in June despite ongoing declines at X.

© Photo by SHAWN THEW/POOL/AFP via Getty Images
Instagram's Threads is rapidly closing the gap with X in mobile daily users.
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Overview

  • Threads recorded 115.1 million mobile daily active users in June 2025, narrowing the lead held by X’s 132 million.
  • The platform’s mobile daily users climbed 127.8% year-over-year, contrasting with X’s 15.2% drop over the same period.
  • On desktop, X attracted about 145.8 million daily visits in June while Threads managed just 6.9 million.
  • Bluesky grew its daily active users by 372.5% year-over-year to roughly 4.1 million, maintaining a small market share despite strong growth.
  • Meta leveraged Instagram’s seamless sign-up process and built-in community to fuel Threads’ surge following user migration from X after its acquisition by Elon Musk.