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Threads Launches In-App Direct Messages and Highlighter for Trending Conversations

This move underscores Meta’s strategy to cultivate a separate interest graph by offering private chats alongside public threads.

Threads introduces direct messaging.
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Overview

  • Users aged 18 and older can now send unencrypted one-on-one messages to Threads followers or mutual Instagram followers directly within the app.
  • The highlighter feature visually flags trending topics in users’ feeds to spotlight fresh perspectives and active conversations.
  • Meta plans to add group messaging, inbox filters, and more advanced message controls in future updates.
  • Threads has grown to 350 million monthly active users with over a third of daily users following distinct accounts from Instagram, reflecting a unique interest graph.
  • By integrating DMs and trend highlighting, Threads aims to bolster engagement and compete more directly with text-first platforms like X and Bluesky.