Overview

• Threads now offers global direct messages for users aged 18 and older, enabling one-on-one chats without leaving the app.
• At launch, DMs include preset emoji reactions, spam reporting and muting, though they are not end-to-end encrypted.
• Meta plans to introduce group messaging, inbox filters and advanced message controls in upcoming updates.
• The Highlighter feature applies visual accents to surface trending topics and standout perspectives in users’ feeds.
• More than a third of daily users follow largely different accounts on Threads, contributing to a 350 million-strong monthly active user base.