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Threads Launches Company-Curated Communities in Global Beta

Meta seeks to organize topic discussions into public spaces that signal member interests on profiles.

Overview

  • More than 100 topic-based spaces are rolling out worldwide across interests like the NBA, TV, books, and K-pop.
  • Communities are created and managed by Meta, and users cannot create their own.
  • Posts from communities can surface in For You and Following feeds, and non-members can join discussions.
  • Joining adds an unhideable topic tag to a member’s profile, reflecting their participation.
  • Each community features a custom Like emoji, with contributor badges and ranking tests planned to highlight relevant posts.