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Threads Launches 10,000-Character Text Attachments With Prominent Link Previews

Meta pitches a free tool for creators to preview work that drives readers to external links.

Overview

  • Users can append up to 10,000 characters as an expandable block attached to a post via a new text-attachment icon.
  • Attachments support bold, italics, underline, strikethrough and emojis, and they surface any included external link prominently for clicks.
  • Meta frames the feature for authors and journalists who want to share excerpts and direct audiences to newsletters, blogs and podcasts.
  • The capability is free and not being monetized at launch, with additional formatting enhancements planned.
  • At launch the content is not indexed by search engines, does not federate to ActivityPub services, and lacks media embedding or advanced layout.