Threads Introduces Trending Topics Feature in the U.S.. Meta

Meta's social platform aims to boost user engagement and discoverability, despite potential controversy over content.

Meta's Threads app now features trending topics for U.S. users, aiming to enhance engagement and discoverability.
The 'trending now' feature displays up to five topics, accessible from the search page and the For You Feed.
Despite efforts to distance from news and politics, trending topics are driven by such content, raising potential for controversy.
Threads has introduced several features over the past year, including the ability to bookmark posts, edit posts, and save drafts, aiming for feature parity with X.
The rollout is part of Threads' strategy to attract a broader user base, especially those seeking alternatives to platforms like X.