Overview

• Meta's Threads app now features trending topics for U.S. users, aiming to enhance engagement and discoverability.
• The 'trending now' feature displays up to five topics, accessible from the search page and the For You Feed.
• Despite efforts to distance from news and politics, trending topics are driven by such content, raising potential for controversy.
• Threads has introduced several features over the past year, including the ability to bookmark posts, edit posts, and save drafts, aiming for feature parity with X.
• The rollout is part of Threads' strategy to attract a broader user base, especially those seeking alternatives to platforms like X.