Threads Introduces Curated Collections Inspired by Bluesky's Starter Packs

Meta's Threads is testing curated profile collections to help users follow topics, mirroring a popular feature on rival platform Bluesky.

Threads' new feature allows users to follow curated groups of profiles based on specific topics like fashion, food, and pop culture.
The feature, tested by select 'Threads community leaders,' will appear during user sign-ups and in the For You feed.
Bluesky's similar 'Starter Packs' have been widely praised for helping users build networks quickly, influencing Threads' latest move.
Threads has seen significant growth, adding 35 million users in November, while Bluesky surpassed 25 million users during the same period.
Critics note that Threads' collections are currently limited to select accounts, unlike Bluesky's user-driven approach, which has raised concerns about Meta's understanding of social network dynamics.